AFFIRMATIVE · Affirmative Post-Cinema: Narrative and Aesthetic Responses to Gender and Power
Horizon 2020 — Marie Skłodowska-Curie Actions
- Duration
- 2018-11-01 → 2021-04-17
- EU contribution
- €196,400
- Participants
- 1
- Scheme
- MSCA-IF-EF-ST
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Results in brief
Affirmative Post-Cinema: Narrative and Aesthetic Responses to Gender and Power
The project’s overall aim was to consider how post-cinematic arts deal with gendered roles and norms and power relations. It examined how different digital formats and genres condition post-cinematic aesthetics and spectatorship, namely augmented and virtual reality, gallery films and social media. The project has tested out the hypothesis that affirmative ethics are pursued for activism, and that it involves a correlation between the active participation of the viewer, narrative content and aesthetic forms.Since post-cinematic arts imply new viewers' involvement than cinema, this research is essential to understand how they may play an affirmative political role in society. Through the detailed analyses of narratives, aesthetics and viewing modes together, this study shed light on how digital films may affirmatively counteract the status quo and discrimination based on gender and race.
Data: CORDIS, © European Union
Project objective
The power dynamics and the effects of gender on social, spatial and political behaviour have regained major interest in public debates in the last years. If media (and new media) play an important role in relaying this debate, it does also in producing and reinforcing normative gendered practices. In response to the incapacity of mainstream media to induce effective change, video and digital artists explore the technological and political possibilities of digital media, video art and virtual reality to transform gendered norms affirmatively; that is creating alternative futures to the status quo rather than lamenting the current situation. Calling for a post-cinematic spectator, both individualised and participative, video and digital artists produce new genres and formats through which they express affirmative responses to gender and power. Building a bridge between film theory, new immersive media and social engagement, this research project will investigate how post-cinematic arts produce micropolitical instances of activism through narrative and aesthetic experiences.
Original text from CORDIS.
Participants
- UNIVERSITETET I BERGEN · BergenCoordinatorNorway
Links
Data: CORDIS, © European Union