PersVR · Unraveling the persuasive power of 360º-video Virtual Reality narratives
Horizon 2020 — Marie Skłodowska-Curie Actions
- Duration
- 2019-09-01 → 2021-10-16
- EU contribution
- €175,572
- Participants
- 1
- Scheme
- MSCA-IF-EF-ST
Lines connect the coordinator with its partners.
Results in brief
Unraveling the persuasive power of 360º-video Virtual Reality narratives
For a large part of the population, many of the world’s most pressing problems (e.g. humanitarian crisis, natural disasters) may stay distant (i.e. the problem materializes elsewhere, but not here) and abstract (i.e. most people are not directly confronted to their consequences). The perceived psychological distance to the problems can make people remain unconcerned about their serious implications and the urgency to take action to face them. This stresses the need for effective communication tools that portray these problems in a more directly graspable, experiential way. One technological solution in this sense could be Virtual Reality (VR). The vision, often addressed as “immersive journalism”, is that, by putting viewers “in the middle of the story", VR might help turn abstract and distant problems (e.g. suffering of refugees or the melting of the Arctic) into more palpable problems, and, consequently, instigate more pro-social and pro-environmental beliefs, attitudes and behaviours. However, the theoretical understanding and empirical evidence about these questions are very limited. PersVR aims to change this situation, by developing a theoretical model of the persuasive effects of non-fiction VR/360-video stories and empirically testing it with real 360º-video VR contents, on two specific topics: stories about refugees, and stories about climate change. Besides, the project aims at developing methodological knowledge on the measurement of the persuasive outcomes of immersive narratives.
Data: CORDIS, © European Union
Project objective
Raising awareness and comprehension of global problems such as climate change or refugee movements provides a communicational challenge, as these problems often stay abstract and distant to people. With the advent of virtual reality (VR), academics and journalists alike put their hope in 360º-video VR stories as a potentially revolutionary tool to create scenarios that make these problems more graspable, thus raising concern and instigating attitude-change. However, to date, empirical insight into potential persuasive effects of 360º-video VR stories is almost absent, and theoretical conceptualizations of how they might impact people are lacking. PersVR is going to change this. The aim of PersVR is to overcome these shortcomings, and to demonstrate if and how immersive journalism and documentary focusing on 360º-video VR might affect people’s beliefs, attitudes, and behavior. The project adopts a multidisciplinary perspective that integrates knowledge from different fields (including social psychology, communication sciences, and psychophysiology) into a theoretical model that describes how narrative and immersive attributes of 360º-video VR lead to persuasive outcomes. The empirical testing of the model will utilize an innovative combination of self-report, psychophysiological, and behavioral methods to comprehensively illuminate the psychological mechanisms involved. The complex set of methods deployed will permit to determine optimal methodological standards that promise to guide future related studies. The current rise of “immersive journalism” and VR storytelling accentuate the high relevance, timeliness, and expected impact of the project. The innovative approach of the project and the envisioned collaboration with the host will provide the applicant with a unique research profile and significantly advance his striving for an independent career at world-leading research centers dedicated to illuminate the social impact of new VR technologies.
Original text from CORDIS.
Participants
- STICHTING VU · AmsterdamCoordinatorNetherlands
Links
Data: CORDIS, © European Union