EPH-FEM-PI · Exploring Ephemeral Feminisms on Portuguese Instagram
Horizon Europe — Marie Skłodowska-Curie Actions
- Duration
- 2022-09-01 → 2025-03-31
- EU contribution
- €172,619
- Participants
- 1
- Scheme
- HORIZON-TMA-MSCA-PF-EF
Lines connect the coordinator with its partners.
Results in brief
Exploring Ephemeral Feminisms on Portuguese Instagram
Social media platforms, like Instagram, allow for a wide range of people – including those outside traditional activist circles – to create or engage with feminist content within quotidian social media practices, with political content co-existing with personal, mundane, or aesthetically-oriented content. This project will explore how online feminist practices take shape in increasingly popular yet under-researched practices of ephemeral social media by focusing on Instagram Stories, exploring the new dynamics these carry. This project explores the under-studied local context of Portugal. Portugal is experiencing a moment of political polarisation, which is reflected in its social media landscape. Feminist and political discourses are common on Instagram yet often met with backlash from conservative or right-wing voices. This is a rich and novel site for the analysis of these dynamics, revealing local particularities that are absent from Anglo-Saxon contexts. This project addresses three research objectives: analyse how feminisms are expressed through ephemeral social media affordances; explore what conventions and concerns underly the creation of feminist content; and examine how audiences engage with feminisms on Instagram. This project proposes an ethics-driven, multi-methodological approach. It combines qualitative strategies with the use of digital tools for an exploratory analysis of feminist Instagram Stories; in-depth interviews with feminist content-creators; and focus groups with social media users who engage with feminist content on Instagram.
Data: CORDIS, © European Union
Project objective
Social media platforms, like Instagram, allow for a wide range of people – including those outside traditional activist circles – to create or engage with feminist content within quotidian social media practices, with political content co-existing with personal, mundane, or aesthetically-oriented content. This project will explore how online feminist practices take shape in increasingly popular yet under-researched practices of ephemeral social media by focusing on Instagram Stories, exploring the new dynamics these carry. This project explores the under-studied local context of Portugal. Portugal is experiencing a moment of political polarisation, which is reflected in its social media landscape. Feminist and political discourses are common on Instagram yet often met with backlash from conservative or right-wing voices. This is a rich and novel site for the analysis of these dynamics, revealing local particularities that are absent from Anglo-Saxon contexts. This project addresses three research objectives: analyse how feminisms are expressed through ephemeral social media affordances; explore what conventions and concerns underly the creation of feminist content; and examine how audiences engage with feminisms on Instagram. This project proposes an innovative ethics-driven, multi-methodological approach. It combines qualitative strategies with the use of digital tools for an exploratory analysis of feminist Instagram Stories; in-depth interviews with feminist content-creators; and focus groups with social media users who engage with feminist content on Instagram.
Original text from CORDIS.
Participants
- COFAC COOPERATIVA DE FORMACAO E ANIMACAO CULTURAL CRL · LISBOACoordinatorPortugal
Links
- View on CORDIS
- DOI: 10.3030/101059460
- https://ec.europa.eu/research/participants/documents/downloadPublic?documentIds=080166e5199453b6&appId=PPGMS
- https://ec.europa.eu/research/participants/documents/downloadPublic?documentIds=080166e5f2f39ae7&appId=PPGMS
Data: CORDIS, © European Union