H2020Наука и общество2014–2015

FLIRT · Fall in Love wIth Research Tonight

„Хоризонт 2020“ — Действия „Мария Склодовска-Кюри“

Период: 2014-05-01 → 2015-11-30
Финансиране от ЕС: 144 143 €
Участници: 5
Схема: CSA

Линиите свързват координатора с партньорите.

Накратко на български

Популярността на науката се тества чрез интерактивни събития, като например разговори с изследователи и игри. Това помага да се разбере как да се привлекат повече деца и младежи към образователното съдържание в Сърбия.

Този кратък обзор е генериран от изкуствен интелект

Кратко обяснение, генерирано от езиков модел по текста на CORDIS. Оригиналът е по-долу.

Резултати накратко

Fall in Love wIth Research Tonight

The FLIRT Researchers’ Night 2015 in Serbia relied on the idea that falling in love with science is just as exciting as falling in love with a real person, and showed how a passionate “crush” can develop into real love. Thanks to the previous experience and a rich network of media contacts of the FLIRT project team, the massive offline campaign that involved the vast majority of national newspapers and magazines, TV and radio stations and the most popular local media outlets in Belgrade, Kragujevac and Nis. It was backed by an intense online campaign, dominantly relying on extensive and creative use of Facebook, Twitter and Instagram and extensive reporting and banner postings on the most visited online portals and news websites. As a result, the estimated audience reached through the campaign appears to be around 2.500.000, representing an increase by 25 % compared to RN 2014. All activities during the Night were implemented as planned, with some additional activities added to the programme. The broad range of activities offered notably included: face to face conversations, learning of subjects through playful movement, interactive exhibitions, hands-on activities, lectures, storytelling, interviews with researchers, quizzes, theatre plays, concerts, European corners…all activities were centered on the “love” concept and the excitement linked to the loving feelings. The estimated number of visitors during the Night is 33.000, of which the vast majority were children and young people. The reactions were unanimously positive, not only showing that there is an enormous need for this kind of cultural/info/educational content in Serbia, but also that the project team and its many enthusiastic associates, namely almost 400 researchers and science communicators from Belgrade, Nis and Kragujevac achieved their objectives of raising awareness about science and researchers. Impact Assessment shows that there are significant differences on all subscales. This change can for sure be attributed to the RN event and campaign, pointing out that the FLIRT project has contributed to making science and scientists more popular in Serbia.

Текст от CORDIS, на английски · Данни: CORDIS, © Европейски съюз

Цел на проекта

The FLIRT proposes a project that is based on the idea that falling in love with science is just as exciting as falling in love with a real person, and shows how a passionate “crush” can develop into real love.Massive awareness campaign will include continuous coverage and media sponsorship of tens of media outlets, visits to schools, and a development complex interactive RN Community Hub. The RN activities will address to different target groups – the most important being youth aged 13 to 19. It will offer a wide range of indoor and outdoor activities, lasting from early afternoon until midnight, for different age groups, and a variety of personal tastes and interests. All of the activities will, however, evolve around the central point of the event – and that is Love. The project team will undertake a comprehensive impact assessment, aimed at measuring the baseline data indicating the public recognition of research and researchers in Serbia, and the popularity of scientific careers, and then measuring any changes that might occur over the course of the project.

Оригинален текст от CORDIS (на английски).

Участници

CPNU - CENTAR ZA PROMOCIJU NAUKE IUMETNOSTI DRUSTVO SA OGRANICENOM ODGOVORNOSCU BEOGRAD · BEOGRAD ZEMUNКоординаторСърбия
Faculty of Mathematics, University of Belgrade · BelgradeСърбия
INSTITUT MIHAJLO PUPIN · BeogradСърбия
UNIVERSITY OF NIS- FACULTY OF ELECTRONIC ENGINEERING · NisСърбия
UNIVERZITET U KRAGUJEVCU · KRAGUJEVACСърбия