H2020Индивидуална стипендия2015–2018

STRATNARRA · Russia's strategic narrative of the West: A study of influence in Ukraine

„Хоризонт 2020“ — Действия „Мария Склодовска-Кюри“

Период: 2015-09-01 → 2018-08-31
Финансиране от ЕС: 243 934 €
Участници: 2
Схема: MSCA-IF-GF

Линиите свързват координатора с партньорите.

Накратко на български

Руският стратегически разказ за Запада и неговото възприемане от граждани, журналисти и политици в Украйна са в центъра на анализа. Резултатите помагат за разбирането на влиянието в международните отношения и подобряват комуникацията на ЕС и Великобритания с Украйна.

Този кратък обзор е генериран от изкуствен интелект

Кратко обяснение, генерирано от езиков модел по текста на CORDIS. Оригиналът е по-долу.

Резултати накратко

Russia's strategic narrative of the West: A study of influence in Ukraine

Project title: “Russia’s strategic narrative: A study of influence in Ukraine” This project investigated how states achieve (or fail to achieve) influence via mass communication in 21st century international relations. It did so through a study of the Russian state's strategic narrative about international politics and its reception in Ukraine. The project’s main objective was to explain varying responses to Russia's strategic narrative among audiences in Ukraine, including citizens (news consumers), Ukrainian journalists and political decision-makers. Findings from this project have advanced research on power and communication in international affairs. The project has also generated practical insights that have been shared with policy-makers to improve the effectiveness of EU and UK engagement with Ukraine. Original contributions and conclusions from this project include evidence that individual-level cross-border ties (such as regular cross-border travel and communication with family/friends) affect strategic narrative reception; and evidence that citizens assess the credibility of strategic narratives based more on 'what matters' to them than on 'what is true' (i.e. the perceived factual accuracy of the narrative).

Текст от CORDIS, на английски · Данни: CORDIS, © Европейски съюз

Цел на проекта

This project investigates the relationship between mass communication and influence in 21st Century international relations. It does so through a study of Russia’s official and media narratives about the West and their reception in Ukraine. Success in today’s information age is said to depend on ‘whose story wins’. Emerging powers such as Russia have developed various policies and instruments under the banner of ‘soft power’ to challenge Western hegemony in global media discourse. The projection of counter-hegemonic narratives has been documented extensively, yet we still understand little about their reception and the extent of their influence among target audiences.Anti-Western narratives have been a distinguishing feature of the Russian public sphere during Vladimir Putin’s third presidential term. The narratives of Russian politicians and state media characterize ‘the West’ as a destabilizing force which backs, even orchestrates, illegitimate regime change. Russian narratives are easily accessible among some audiences in Ukraine for reasons of language and overlapping media environments. This project employs a survey, focus groups and interviews to study the assimilation or otherwise of negative narratives about the West among Ukrainians. It concentrates on three groups as case studies: MPs, a regional business community and students from a regional university.The project’s principal goal is to identify factors which condition assimilation of anti-Western ideas from Russian strategic narratives, in order to explain when and why they are accepted or eschewed. A second goal is to advance research on power and communication in international affairs by applying the new conceptual framework of ‘strategic narrative’ in a detailed empirical study. Thirdly, the project aims to generate practical insights to help improve the effectiveness of EU engagement with Ukraine. A secondment to the UK Foreign Office is incorporated to facilitate knowledge exchange.

Оригинален текст от CORDIS (на английски).

Участници

ROYAL HOLLOWAY AND BEDFORD NEW COLLEGE · EGHAMКоординаторОбединеното кралство
NATIONAL UNIVERSITY OF KYIV-MOHYLA ACADEMY · KYIVУкрайна