H2020Индивидуална стипендия2015–2017

CL-3DE · Choice and learning in a 3-dimensional environment: an investigation of brain and behaviour

„Хоризонт 2020“ — Действия „Мария Склодовска-Кюри“

Период
2015-05-01 → 2017-04-30
Финансиране от ЕС
185 076 €
Участници
1
Схема
MSCA-IF-EF-RI

Линиите свързват координатора с партньорите.

Накратко на български

Близостта до примамливи обекти, като сладкиши на касата в магазина, влияе върху импулсивните действия и работата на мозъка. Разбирането на този механизъм помага за осъзнаване на потребителския избор и борбата с затлъстяването.

Този кратък обзор е генериран от изкуствен интелект

Кратко обяснение, генерирано от езиков модел по текста на CORDIS. Оригиналът е по-долу.

Резултати накратко

Choice and learning in a 3-dimensional environment: an investigation of brain and behaviour

Impulsivity, the tendency to act prematurely without foresight, is associated with most forms of drug-taking and risky forms of behaviour. In humans, impulsivity research is almost always performed with participants who make choices or actions in response to images on a 2D screen. However, the scenarios that participants experience in such experiments are unlike those we encounter the objects in the real world. As a consequence, it is still unclear how impulsivity is influenced by real-world factors. Moreover, we do not know how these factors are processed in the brain. By replacing 2D cues with 3D objects using virtual reality technology, we were able to explore whether proximity to rewarding cues influences impulsive choice and impulsive action (Figure 1). We then adapted our concept for use with a functional MRI scanner to examine the neural correlates of proximity-driven impulsivity. The British Dietetic Association’s (BTA) campaign for “junk free checkouts” in supermarkets came about because impulsive checkout purchases are thought to be contributing to the growing problem of obesity, especially among children. Our findings should be used to increase awareness among the public about the relationship between proximity and impulsivity in their consumer choices. We had two core research objectives. First, using an immersive virtual reality technique, we aimed to examine how proximity to rewarding cues impacts impulsivity in both our choices and actions. Second, by adapting this technique for use in a MRI brain scanner, we aimed to understand how brain networks related to impulsivity are impacted by proximity. For our first objective, we found that impulsive action, but not impulsive choice, was impacted by proximity. Although, the frequency of impulsive choices was the same when objects were near compared to when they were far, we found that participants were less able to withhold responses when rewarding objects were near compared to when they were far. For our second objective, we conducted an fMRI study aiming to explore the neural mechanisms involved in our behavioural finding. Data were collected for 28 human participants and analysis is still underway.

Текст от CORDIS, на английски · Данни: CORDIS, © Европейски съюз

Цел на проекта

Recent research has shown that both humans and animals respond differently to rewarding objects when they are near compared to when they are far. I have developed a proposal to examine how proximity to rewarding objects impacts the brain, the choices we make and how we learn. This proposal has been explicitly designed to address the three key objectives of Horizon 2020. 1) Excellent Science: as a reintegrated researcher, I will transfer my knowledge of delivering immersive 3D stimuli in a laboratory setting to Jean-Claude Dreher's research group. Here, I will learn state-of-the-art techniques from the field of neuroeconomics to test the notion that a dual system network consisting of the striatum and hippocampus are critical to near and far choice outcomes. I will also test the notion that the same network is critical to how we learn about relationships in near and far space. 2) Competitive Industries: excellent immersive 3D will be essential to research outcomes. In the first of a two-part secondment, I will work with industry experts in visual effects to develop the highest quality stereographic stimuli for my experiments. Second, I will return to engage industry experts with my findings about how the brain is impacted by 3D screen imagery. 3) Better Society: I will engage with the public, especially younger people, from the outset to raise awareness about how the everyday choices we make can be influenced by environmental factors that we are often unaware of. I believe that this innovative research can have a significant impact on European society and industry and my career as a researcher.

Оригинален текст от CORDIS (на английски).

Участници

  • CENTRE NATIONAL DE LA RECHERCHE SCIENTIFIQUE CNRS · ParisКоординаторФранция

Връзки

Данни: CORDIS, © Европейски съюз