H2020Индивидуална стипендия2017–2019

FEM1970 · The Discovery of Pleasure. Female Sexuality and Value Change in West Germany and Italy in the Long Seventies

„Хоризонт 2020“ — Действия „Мария Склодовска-Кюри“

Период: 2017-04-20 → 2019-04-19
Финансиране от ЕС: 183 455 €
Участници: 1
Схема: MSCA-IF-EF-ST

Линиите свързват координатора с партньорите.

Накратко на български

Женската сексуалност в Италия и Западна Германия през 70-те години се анализира чрез медии, реклами и лични истории. Това помага да се разбере как се променя възприемането на женската идентичност и свободата, отделно от брака и раждането на деца.

Този кратък обзор е генериран от изкуствен интелект

Кратко обяснение, генерирано от езиков модел по текста на CORDIS. Оригиналът е по-долу.

Резултати накратко

The Discovery of Pleasure. Female Sexuality and Value Change in West Germany and Italy in the Long Seventies

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under the Marie Skłodowska-Curie grant agreement No 748862. Its aim was to confirm a transformation in public representations and social behaviour as regards female sexuality in two European countries, Italy and West Germany, and compare them. The research identified radical cultural and conceptual changes in both countries, with the emergence in public opinion of a view of female sexuality no longer tied to marital reproduction, but instead as a physical and psychic experience oriented towards the expression of individual potential and the construction of the personal identity of women. This phenomenon occurred within the context of a European transformation that included male sexuality, and it resulted in the cultural resolution of a widespread double standard in European and Western culture. Starting from the mid 1970s consumption, media, TV, advertising, and the press directed towards diverse sectors of the public in both countries contributed to a reformulation of female sexuality and its social functions, with significant consequences in both national contexts. An analysis of autobiographical sources, national statistics, surveys and enquiries conducted during that period confirmed the changes in behaviour and habits, especially among the generation born in the 1950s. In both countries the reactions of the generations born in the 1940s were instead very critical with strong commitments to earlier traditions. In response to the shared public inclination to acknowledge the value of women's sexual freedom, each country developed its own peculiar trends and contradictions. The general vulgarization and commercialization of female sexuality was expressed differently in each of the two countries, with greater emphasis on eroticism in Italy, and a more voyeuristic racism in Germany. We believe that the results obtained help to interpret the processes of transformation of sexuality in Western society, and considering the most recent developments associated with the spread and easy access of sex on social networks and internet, they merit further dissemination in the future in both the academic and public spheres.

Текст от CORDIS, на английски · Данни: CORDIS, © Европейски съюз

Цел на проекта

Discussion of female sexuality in the West during the 1900s was usually centred on the aspects of maternity and reproduction. As the liberalisation narrative in recent historiography has argued, female sexuality ceased to be tied to procreation and marriage sometime during the second half of the 20th century, partly due to the affirmation of a new form of sexuality more oriented towards experimentation and self fulfilment. Female erotic experience started to be valued in itself and to serve the individualisation of women. This development needs to be integrated with the theory of an unprecedented change in values in industrialised Western Europe towards post-materialism and individualism (Ronald Inglehart et al.). My project will explore the transformation of female sexuality in West Germany and Italy from the 1970s onwards. It aims to reconstruct the shifts in public morality, social practices, and value changes in these two West European countries. It questions whether the development of values and sexuality in these countries was post-materialist and individualistic in nature. Other European examples will be considered as valuable references. An experience in the British academic system represents an opportunity for expanding my professional competence in terms of historiographic skills and for developing new academic contacts, which I consider very important for the positive development of my career.

Оригинален текст от CORDIS (на английски).

Участници

QUEEN MARY UNIVERSITY OF LONDON · LONDONКоординаторОбединеното кралство