H2020Индивидуална стипендия2017–2020

CONSUMEHealth · Using consumer science to improve healthy eating habits

„Хоризонт 2020“ — Действия „Мария Склодовска-Кюри“

Период: 2017-06-28 → 2020-09-27
Финансиране от ЕС: 244 269 €
Участници: 2
Схема: MSCA-IF-GF

Линиите свързват координатора с партньорите.

Накратко на български

Потребителският избор при храненето, като например замяната на месото с повече плодове и зеленчуци, е в центъра на анализа. Разбирането на тези навици помага за създаването на препоръки, които да намалят хроничните заболявания и затлъстяването в обществото.

Този кратък обзор е генериран от изкуствен интелект

Кратко обяснение, генерирано от езиков модел по текста на CORDIS. Оригиналът е по-долу.

Резултати накратко

Using consumer science to improve healthy eating habits

Although today’s consumer can make informed decisions about which foods, and in what quantities, are best for a healthy life style, in recent years in the European Union there has been an increase of diet-related health problems caused by unhealthy and over-consumption of food (e.g. overweight, obesity, some types of cancer and other chronic diet-related diseases). As reported by the World Health Organization (WHO), the adult disease burden is due to health risk behaviors that start during adolescence (e.g., unhealthy eating practices). For example, most of the population does not consume the recommended daily amount of fruit and vegetables, nuts, and seeds. On the other hand, the consumption of added sugars, processed meats, and trans fats is higher than the recommended daily intake. Therefore, the transition from a primarily meat-based diet to one with lower meat content and an increased proportion of vegetarian ingredients has attracted considerable attention from researchers and food businesses alike. In the last decades, there has been growing interest in the development and implementation of health promotion interventions both in the workplace and schools and college settings. Even though studies exploring eating behavior in adolescents, young adults and adults have been done in recent years, theories to explain such behaviors are still moving from the nascent to the mature stage. This project aims to understand better consumer choice regards healthy eating habits, a key issue for the EU in contributing to healthy and nutritious food for preserving life and making positive impact on society. The main objectives of this Marie Curie project are twofold: (1) understand what drives consumers to make healthier food choices and (2) provide evidence-based recommendations for stakeholders and policy makers to develop and communicate innovative win-win solutions to improve eating habits and contribute to the well-being and healthy ageing of citizens.

Текст от CORDIS, на английски · Данни: CORDIS, © Европейски съюз

Цел на проекта

Although modern consumer can make informed decisions about the types and quantity of food which are best for a healthy lifestyle, an increase in diet-related health problems -caused by unhealthy and over-eating– has been recorded in the European Union in recent years.The objective of this Marie Skłodowska-Curie Action (MSCA) is to understand what drives consumers to make healthier food choices and provide evidence-based recommendations for stakeholders and policy makers to develop and communicate innovative win-win solutions improving eating habits.This MSCA will consist of spending 24 months at Cornell University Food and Brand Lab (Partner Organization), under the supervision of Dr. Wansink who is a well-recognised Professor in the field of consumer behaviour. Behavioural economics studies through interviews, lab and field experiments (hypothetical and non-hypothetical) will be carried out. Workshops and courses on food consumer research methods will provide excellent training. Visits to conferences, stakeholders and other research centers (Michigan and Oklahoma State Universities), already scheduled, will be made. Finally, the return at the University of Parma will be instrumental in building on the expertise acquired to improve teaching abilities and to disseminate findings to several stakeholders by organising a workshop in collaboration with the European Food Safety Authority–EFSA (secondment). Inspired by the finding of his MSCA and striving to maximise the impact of the research outcomes, the candidate is planning to organise public engagement activities, to publish a book intended for the public and papers in highly ranked peer-review journals that will benefit food scientists, agricultural economists and policy makers interested in healthy eating habits. This proposal will be a tremendous opportunity for Dr. Sogari’s career, allowing him to be eligible for a tenure-track position at his home University and become a professional European researcher.

Оригинален текст от CORDIS (на английски).

Участници

UNIVERSITA DEGLI STUDI DI PARMA · PARMAКоординаторИталия
CORNELL UNIVERSITY · IthacaСъединени щати