DiaEthic · Map value transformations in a global interconnection. How sensory experiences and cultural interpretations shape concepts of “ethical diamond” and “mining work ethic”.
„Хоризонт 2020“ — Действия „Мария Склодовска-Кюри“
- Период
- 2019-07-01 → 2022-06-30
- Финансиране от ЕС
- 255 768 €
- Участници
- 2
- Схема
- MSCA-IF
Линиите свързват координатора с партньорите.
Накратко на български
Диамантите и тяхната етична стойност се проследяват от мините в Канада до магазините в Италия. Анализът помага да се разберат реалните работни условия, влиянието върху местните семейства и разликата между корпоративните описания и действителността.
Кратко обяснение, генерирано от езиков модел по текста на CORDIS. Оригиналът е по-долу.
Резултати накратко
Map value transformations in a global interconnection. How sensory experiences and cultural interpretations shape concepts of “ethical diamond” and “mining work ethic”.
The issue being addressed by DiaEthic is to retrace the cultural interpretations that, from the mine to retail, enrich the ethical value of diamonds. This project aims to develop multi-sited ethnographic research from the diamond mines in Northwest Territories and in some Italian jewelry stores. The methodology proposed highlighted how the concepts of ethics linked to the diamond become legitimate and recognized among participants in markets. DiaEthic aims at validating a methodology that might be used in different ethnographic and economical contexts where traditional categories are contended by emerging ones, such as sustainability, ethical production, consumption, and novel interpretations of luxury and quality in a variety of sectors. The importance of this project consists of: • studying the workplace practice allows highlighting the ways people work usually differ from the organizations’ description of the work in organizational charts. By analyzing the workers’ perceptions, companies can better understand their perspectives to improve working and innovation and maintain trust within the workers to prevent conflicts. • Studying the concept of ethics, also related to the concept of sustainability, and systematizing a methodology to study the interconnection between different scales, obtained in the distance between different points of view of different subjects, it is possible to highlight not only cultural gaps but also the possibilities of encounters useful to increase eco-strategies by promoting social cohesion and economic development. • In DiaEthic the gender dimensions are important to investigate the impacts of the mine on the native communities’ traditional family structure. • A new anthropological analytical tool (Deep Cultural Implementation Model) applied to consumer research has been adopted to explain the targets and the company’s emic point of view. • Create a website on which to communicate data collected (see Periodic report – FINAL; https://pric.unive.it/projects/diaethic/home).
Текст от CORDIS, на английски · Данни: CORDIS, © Европейски съюз
Цел на проекта
The aim of the project is to retrace, through an ethnographic research in the Canadian diamond mine Diavik and in the jewelry Belloni in Milan, the cultural interpretations that various parties (miners, consumers and owners of jewelry) give, within a global interconnection to ethical diamond and the idea of ethics of mining work. The Diavik Mine, who joined a certification program signed by the Government of the Northwest Territories of Canada, produces ethical certified diamonds that are sold in Italy in the jewelry store Belloni.The project provides a detailed description of the concept of culture of limit, coined by the candidate, that Armano has already detected among miners of alpine mining communities; the concept explains the special relationship between miners and mine, which is interpreted by the workers as a symbolic threshold that the miner must challenge to be accepted in the group of companions; but it is also a threshold that the miner must not exceed to avoid accidents at the work of place. The anthropological concept of limit, regulates the relationship between workers in the mine and gives shape to a cultural representation of mining work ethic. In ethnographic research in jewelry, the project aims to study, from the anthropological point of view, consumer practices and understanding the cultural interpretations that consumers attribute to their actions when they buy ethical diamonds. It also wants to analyze which interpretations, the owners of the jewelry, give to the idea of mining work ethic and how it is used, advertising strategies, to promote the sale of ethical diamonds. The project aims to build an analysis methodology of anthropology, to the study of consumption that can provide a new key to anthropological interpretation of consumers and consumption practices. The main target is to contextualize, from the socio-cultural point of view, consumption practices and from the classic consumer research, bring out the consumers point of view.
Оригинален текст от CORDIS (на английски).
Участници
Връзки
Данни: CORDIS, © Европейски съюз