H2020Индивидуална стипендия2019–2022

TypoArabic · Towards historically informed practice in contemporary Arabic typography

„Хоризонт 2020“ — Действия „Мария Склодовска-Кюри“

Период: 2019-06-03 → 2022-06-02
Финансиране от ЕС: 337 401 €
Участници: 1
Схема: MSCA-IF

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Накратко на български

Историческите форми на арабската типография от втората половина на XIX век служат за основа на съвременния дизайн. Това помага за създаването на по-автентичен шрифт, който не зависи от европейските технически модели.

Този кратък обзор е генериран от изкуствен интелект

Кратко обяснение, генерирано от езиков модел по текста на CORDIS. Оригиналът е по-долу.

Резултати накратко

Towards historically informed practice in contemporary Arabic typography

TypoArabic was conceived following a few key observations: contemporary Arabic typography lacks thoroughly researched literature, it is disconnected from its historical roots, and it frequently remains bound by technical concepts and models that emerged in the European tradition – inadequate for the authentic representation of the Arabic script with typography. TypoArabic therefore set out to research historical forms of Arabic typography as they were practised during a high-point of the craft in the Middle East: the second half of the nineteenth century. Casting a spotlight on local expertise, TypoArabic thus sought to use historical best practice models to inform contemporary typographic design.

Текст от CORDIS, на английски · Данни: CORDIS, © Европейски съюз

Цел на проекта

The proposed, multi-disciplinary research will reveal best practice in Arabic typography, filling a current knowledge gap, and will culminate in publication of a guide to Arabic typography which draws on historical precedent. The researcher will investigate best practice from the 1840s to the 1910s, an era which represents a high point in Arabic typography, which was subsequently obscured by mechanisation. In this key period, Middle Eastern printers, versed in the customs of a sophisticated manuscript culture successfully adopted Western typesetting technology to give birth to Arabic print culture. Using archival sources, found in major research libraries and collections, the researcher will investigate printed items for their materiality, strategies in the structuring of information, and patterns of typographic design. High-resolution imaging tools and digital reconstruction techniques will be used to analyse specificities of Arabic design for reading, conventions of different textual genres, and micro-typographic considerations relating to legibility and craft. From this basis of historical research, and scientific excellence, the researcher will apply a practitioner’s lens, extending new knowledge beyond academic discourse. Through the engagement of professional peers, higher education, and the IT industry, he will involve potential end users of the research findings, and initiate a two-way exchange of knowledge. The project will contribute substantially to: an evolving typographic practice that currently lacks a discursive component; design course curricula worldwide; and to advancing Arabic text composition on digital devices. It will use diverse communication channels – the guide directed at peers and students; journal articles that contribute to academic discourse; conference presentations targeting industry; a blog and social media activities that reach out to the wider public – to engage a multitude of potential users and maximise this project’s reach.

Оригинален текст от CORDIS (на английски).

Участници

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