H2020Индивидуална стипендия2020–2022

FASHION IN IR · The Dematerialization of Fashion and France's Couture Propaganda during the 1960s and 1970s

„Хоризонт 2020“ — Действия „Мария Склодовска-Кюри“

Период: 2020-08-26 → 2022-08-25
Финансиране от ЕС: 214 159 €
Участници: 1
Схема: MSCA-IF

Линиите свързват координатора с партньорите.

Накратко на български

Френската женска мода през 60-те и 70-те години се анализира като инструмент на дипломацията, например чрез влиянието ѝ върху пазарите в Италия и САЩ. Това помага да се разбере как държавите използват субсидии за творчески индустрии, за да спечелят пазарни дялове.

Този кратък обзор е генериран от изкуствен интелект

Кратко обяснение, генерирано от езиков модел по текста на CORDIS. Оригиналът е по-долу.

Резултати накратко

The Dematerialization of Fashion and France's Couture Propaganda during the 1960s and 1970s

FASHION IN IR aimed to study the role of French women’s sartorial fashion in France’s diplomacy with a focus on both its interaction with the European Economic Community (EEC)—especially with Italy—and its influence on the American mass market during the 1960s and 1970s. This approach sought to open the fields of fashion history and international relations history to each other. This was done through the analysis of the influence of women’s sartorial fashion foreign markets through the prism of the French authorities (industrial, governmental and diplomatic). This project brought the diplomatic perspective of international relations as a new approach to the study of the fashion industry. The project approached both the creative industry and the ways intellectual property can be appropriated by States as well as influence public authorities to act at the behest of those creators of immaterial products such as fashion. This project sought to understand why an aid-to-couture plan was renewed at the end of the 1960s when women’s sartorial fashion had evolved (and changed) to favour, by far, ready-made garments. This project broke new ground by integrating the interest of states to the analysis of the multilayered influence of immaterial and material cultural products of the creative industries. This is of crucial importance in a globalized world where businesses fight for market shares and where states subsidize strategic industries to give them an edge in penetrating foreign markets. The study of the influence of a state-sponsored plan to subsidize a creative industry during a key period in the establishment of the current globalized world by integrating the analysis of new diplomatic data is of importance to understanding the extent of the states’ toolkit to gain competitive advantages for their national industries over their competitors. The overall objective is to contribute to opening the field of fashion studies and deepening our understanding of current cultural policies of states wishing to assert their national influence in the face of a globalized creative industry led by big businesses.

Текст от CORDIS, на английски · Данни: CORDIS, © Европейски съюз

Цел на проекта

FASHION IN IR aims to study the role of French women’s sartorial fashion in its international relations with a focus on both its interaction with the Common Market and its influence on the American mass market during the 1960s and 1970s. This approach is meant to open up the fields of Fashion History and International Relations History to each other. This will be done through the analysis of the influence of women’s sartorial fashion on the American mass market as well as within the context of the Common Market through the prism of the French authorities (industrial, governmental and diplomatic). In so doing, the added-value of diplomatic archival materials in the study of fashion–its influence and dissemination–will be compounded by the added-value of integrating fashion as an independent and unavoidable variable on the international stage. This project brings the political perspective of international relations as a new approach to the study of both the creative industry and the ways intellectual property can be appropriated by states as well as influence public authorities to act in certain ways at the behest of those creators of immaterial products such as fashion (both ideas and images). In so doing, the goal of this project is to generate a new interdisciplinary perspective pertaining to the study of European cultural heritage in the context of international and transnational competition of immaterial cultural goods. This project uses the renewal of an aid to couture program at the end of the 1960s in France as a case study of the instrumentalization of a part of European culture in the form of haute couture as a means to gain influence in the United States.

Оригинален текст от CORDIS (на английски).

Участници

UNIVERSITETET I OSLO · OsloКоординаторНорвегия