CfACTs · Centre for Applied Creative Technologies

Centre for Applied Creative Technologies

Overall objectives: CfACTs as a MSCA COFUND research training centre for experienced researchers (ERs) provides international mobility and cross-sectoral experience through the well-aligned training and research programme. It aims to support/promote research excellence. With the ERs’ research and innovation development on their chosen topics, it can bring significant change to the technological landscape by adopting novel creative technologies into various applications to promote well-being and innovation. The CfACTs Fellow Programme (FP) offers experienced researchers (ERs) a formative academic and industry secondment experience, which is instrumental in forging the direction of their future international research careers as senior academics or industry leaders. The CfACTs has successfully recruited and trained 7 fellows to start research at Bournemouth University (BU) and associated partner organizations (POs) during the project period. Selected applicants demonstrated a track of record of internationally outstanding research outputs and proposed excellent project ideas supported by high quality research plans. Problem/issue is being addressed: CfACTs is engaged in developing innovative technologies to meet industry's needs. Latest trends in research have been identified with evidence in published research works and discussions with industrial peers, for example: • AI automatic visual content analysis and generation combined with personalised computing; and • Visual content generation in cognitive and visual processing terms They have brought important productivity improvements to related sectors, including VFX, animation and games etc. The recruited CfACTs ERs proposed projects to conduct research and develop new applied digital creative techniques, collaboratively with industry POs; and apply them for cross-sectoral applications including but not limited to, computer animation, visual effects (VFX), computer games, cultural heritage, etc. These new techniques have potential to bring major productivity improvements to related industries. Cross-sectoral and multi-disciplinary exposure and exploitation are essential components of a CfACTs ER fellowship. CfACTs has established close working relationships with its POs (SIE, Visualskies, Framestore, Humain, etc.) to host placement opportunities for recruited fellows and support the exploitation of developed research outputs and intellectual properties (IPs).

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