H2020Индивидуална стипендия2020–2022

DIGITAL-FLOWS · Digital Flows: Analysing Digital-Native Hip-Hop Culture

„Хоризонт 2020“ — Действия „Мария Склодовска-Кюри“

Период: 2020-09-01 → 2022-08-31
Финансиране от ЕС: 184 591 €
Участници: 1
Схема: MSCA-IF

Линиите свързват координатора с партньорите.

Накратко на български

Хип-хоп културата в интернет се анализира чрез проучване на начина, по който музикантите и феновете взаимодействат в дигиталните платформи. Това помага да се разбере как контролът и монетизацията на големите технологични компании влияят върху творчеството и благосъстоянието на младите хора.

Този кратък обзор е генериран от изкуствен интелект

Кратко обяснение, генерирано от езиков модел по текста на CORDIS. Оригиналът е по-долу.

Резултати накратко

Digital Flows: Analysing Digital-Native Hip-Hop Culture

Digital Flows was a groundbreaking investigation of hip hop culture on the internet, producing a significant number of high-impact academic publications, enabling a globally inclusive conference advancing scholarship on music and the internet, and helping to develop research independence for the MSCA fellow. In 2018, hip-hop as a genre boasted a third of all songs played across on-demand music streaming platforms, which demonstrates its vast international listener base. Hip-hop fans represent a major force in the digital creative economies, and the art form has popular appeal worldwide due to its international spread via the internet. More urgently, many hip-hop listeners are young, and often marginalised, leaving unanswered questions about safety and security, communal opportunities, and wellbeing benefits of interaction with hip-hop’s diverse and dynamic cultural expressions on the web. Digital Flows pioneered new approaches to such questions, and generated high-impact research outputs on hip hop’s online manifestations. The project emphasised the societal value of digital creative activities while also applying a critical eye to the digital media platforms on which many online hip hop practices play out. Three quarters of Europeans go online daily for leisure activites, social communication, and media consumption, yet do so predominantly on the terms of tech conglomerates. Focusing on how hip hop culture navigates strategies of control, surveillance, and monetisation online provided an important case study that can be transferred and expanded to other domains of internet activity. Digital Flows advanced the study of hip hop and the internet methodologically by combining data-oriented analysis with context-sensitive close readings. It helped understand how hip hop – a cultural form developed on the street – intersects with transformative technologies of global reach. It applied cutting edge theories from a range of relevant bodies of work, such as intersectional feminism and Black studies, to ‘update’ scholarship on hip hop for the internet era. Finally, it contributed to broader European priorities concerning online cultural expression, engagement, and security through a focus on the ethics of data use.

Текст от CORDIS, на английски · Данни: CORDIS, © Европейски съюз

Цел на проекта

DIGITAL-FLOWS is a groundbreaking investigation of digital-native hip-hop culture, imparting new insights to European policy areas concerning Internet use, education, social equality, the creative economies, and connected communities. The overarching aim is to uncover and analyse the dynamic cultural politics of hip-hop music and community on the Internet, with three specific objectives: to design and apply a groundbreaking web-oriented, two-part methodology of data-driven and case-study research into online cultural networks; to apply musical, thematic, and political/feminist/critical race analysis to digital data objects (music, video, text) as expressions of hip-hop culture, politics, and aesthetics; and to generate conclusions on European priorities concerning online cultural expression, engagement, and education for sharing with policymakers. Among hip-hop's vast international listener base are many young and/or marginalised individuals, with unanswered questions about safety and security, communal opportunities, and wellbeing benefits of interaction with hip-hop's diverse and dynamic cultural expressions online. DIGITAL-FLOWS pioneers new approaches to these questions, generating high-impact outputs for academic and target audiences and policy recommendations concerning Internet use, education, and integration. The project will set a new benchmark in interdisciplinary studies of digital-native culture and provide a transferable model for web-oriented studies of popular culture more broadly. The research takes place in association with the CIPHER: Hip-Hop Interpellation initiative at University College Cork, an ERC funded team working in intersectoral collaboration with the Insight Centre for Data Analytics. Utilising UCC's CIPHER research network, DIGITAL-FLOWS' investigation of Internet-based music culture will establish me as a field leader in digital/popular musicology and inaugurate a cutting-edge methodology for the study of online cultural expression.

Оригинален текст от CORDIS (на английски).

Участници

UNIVERSITY COLLEGE CORK - NATIONAL UNIVERSITY OF IRELAND, CORK · CorkКоординаторИрландия