H2020Индивидуална стипендия2021–2023

ECIRSWE · Social (im)possibilities of the formation of ethical consumption: A comparative study of Sweden and Iran

„Хоризонт 2020“ — Действия „Мария Склодовска-Кюри“

Период: 2021-10-01 → 2023-09-30
Финансиране от ЕС: 191 852 €
Участници: 1
Схема: MSCA-IF

Линиите свързват координатора с партньорите.

Накратко на български

Етичната консумация, като boycotting или подкрепа на екологични продукти, се изследва чрез сравнение между Швеция и Иран. Това помага да се разбере как различните култури, закони и пазари влияят върху начина, по който хората пазаруват отговорно.

Този кратък обзор е генериран от изкуствен интелект

Кратко обяснение, генерирано от езиков модел по текста на CORDIS. Оригиналът е по-долу.

Резултати накратко

Social (im)possibilities of the formation of ethical consumption: A comparative study of Sweden and Iran

The project “Social (im)possibilities of the formation of ethical consumption: A comparative study of Sweden and Iran” examined how different societies develop different forms of ethical consumption, and how people perceive and practice it differently. Ethical consumption involves responsible consumption practices in which individuals consider both the origin of a product or service they are considering purchasing and its potential impact on society and the environment. Concerns are addressed through a range of practices, including supporting products and services that demonstrate responsibility for the environment and the well-being of communities (known as “buycotting”) and refraining from supporting those that disregard environmental sustainability, fair labour practices, and human and animal rights (known as “boycotting”). In this project, we were interested in understanding how these concerns and subsequent actions emerge and develop within societies. Do different social structures, including diverse regulations, policies, markets, availability, norms, and cultures, exert different influences on how these concerns are shaped and acted upon? And if so, through what mechanisms? Is what’s defined as “ethical consumption” in the consumption studies literature a comprehensive representation of various interpretations of consumption ethics among people in different societies? To address these questions, we looked at ethical consumption in Sweden and Iran. Why did we select these two countries? Previous studies have shown that Sweden and many other “Western” countries have high levels of “ethical consumption”, even though they struggle with higher impacts of overconsumption in terms of climate and ecological footprints. In many non-Western societies, such as Iran, there are few studies on “ethical consumption”. As much of our understanding of “ethical consumption” primarily reflects the conditions of consumers in Europe and North America, this project sought to benefit from cross-national comparison.

Текст от CORDIS, на английски · Данни: CORDIS, © Европейски съюз

Цел на проекта

Ethical consumerism as a way of protecting society, civil and citizen rights, labour rights, as well as the environment and animal welfare is considered a civil response of consumers to the inefficient socio-environmental policies of governments and public organisations. Despite some initial findings from non-European societies, the great bulk of our knowledge of the phenomenon is related to the European northern and western societies that generally have relatively similar social contexts and structures. Going beyond the conventional boundaries to investigate the issue in a non-western social context and to provide a novel comparative study, the research strategy is to study two very different countries in terms of their social, economic, political and cultural situation, Iran and Sweden. Considering consumption as a social practice that is affected by embedded social regime and setting, the project will apply social practice theory (SPT) and multi-level perspective (MLP) to compare the (im)possibilities of the formation of ethical consumption in target countries. The project will apply in-depth semi-structured interviews and purposive sampling will be utilized to select a diverse sample group in each context. To understand the wide range of social parameters that determine ethical consumerism interviewees will be asked about related corresponding issues. They will also specifically be asked about key factors of buycotting, boycotting and organic products in their personal life. By identifying similarities and differences of consumption practices in response to the embedded social structure and settings in Sweden and Iran the project will contribute to further theorizing about ethical consumerism. The project will also reveal through which social mechanism consumers engage or not in ethical consumerism and what social regimes and structures promote them to be ethical consumer or prevent.

Оригинален текст от CORDIS (на английски).

Участници

OREBRO UNIVERSITY · OrebroКоординаторШвеция